Non Tech Merchant Tweaks

After working in 6,000+ Shopify stores, our Shopify Experts learnt a thing or two. Firstly, no matter how similar the businesses might seem, each Shopify store is like a snowflake - completely unique.

However, there are some patterns that emerge every now and again. We've compiled 3 of those patterns in this post to help you get started with with a Shopify store. However, even though this might be aimed at the starting out stores, there is a good chance #3 is something you haven't got in your Shopify store (yet). Without any further ado, let's begin.

When it comes to your customers, you want to make sure nothing inhibits them from purchasing. Moreover, you'd want to nudge them a little bit in order to get more sales, because your product is amazing and it will improve the lives of your customers, right? Right. Awesome.

In that case, you want to use the colors wisely. Each color is a tool for storytelling. Just check the image below. Each of these colors is conveying the core values of the brand. Take Coca Cola for example. If you remember the Coca Cola ads, you know they are always focused on 2 things - youth and happiness. That's precisely what the red color symbolizes.

Colors branding emotion

Moreover, the color red is the color of action, of passion and of "doing". Whenever you want your customer to DO something, say press the buy button, you should use the color red to give them that one last nudge. HubSpot ran a cool test back in 2011, where they split tested the buy now colors.

Red Green Button Split Test

Interestingly, the color red outperformed the color green by whopping 21%! Imagine having 21% more sales. I'd say to that - yes, please. You can read more about the study right HERE.

Sometimes, SEO tags are quite an elusive concept. Which ones do I need, which ones I don't. How to know the difference? Should I really super optimize? I know, it can be overwhelming. To simplify it as much as possible, here are the ones you really, really need. Just use the template below, copy paste them in your theme.liquid file and fill in the blanks.

Do note that your theme.liquid file can already contain some of these so make sure not to have any duplicates. When it comes to SEO, duplicating stuff is a no-no. Google+ has been excluded since Google is deprecating the service in a couple of months.


Facebook themes normally handle these tags quite well so you should by default be all good when it comes to the SEO. However, in case that there are a few missing, just add them in.

We all know that magic is just trickery disguised. But we all love it and magic like placebo is quite useful in some cases. JavaScript is in its nature a bit of magic. So, let's implement a bit of JavaScript.

Researchers at Amazon have found that 100 milliseconds of latency can impact the sales as much as 1%, which might not sound like much, but if you're into conversion rates, an improvement of 1% is absolutely huge. This little piece of code is responsible for tricking the user to think that page loads instantly. In fact it doesn't. When the user hovers over the link, the page will pre-load in memory and it will seem like it loaded much faster.

Even though it's not magic, it certainly will look like it is.

To implement the code, copy the code below and paste it as an asset in your Shopify store, named instant.js. If you're not sure how to create an asset, we're happy to do it for you free of charge, just drop us an email at


Instant JS Snipppet Shopify

Once you have the asset, go to the end of your theme.liquid file and paste the following code:
{{ 'instant.js' | asset_url | script_tag }}

That's it. The code will automagically start working.

These three tips and tricks will definitely help you get more customers and more sales. If you want to receive more (not so often but amazing) tips, just enter your email below and hit subscribe to get fresh and amazing Kaleido blog posts as soon as they are published. Until next time, happy Shopifying!